Brand Strategy for Startups: Risk Assessment and "Clean-Up" Guide Before Choosing a Name
Don't experience the "10 days before launch" nightmare! The presentation is ready, the domain is registered, the logo files are in the folder... Just when you're about to "go live," a similar brand appears in the TURKPATENT bulletin... Read More
What are the legal consequences of using an unregistered trademark?
1. Introduction In today's business world, branding brings not only consumer perception but also legal security. The fact that a brand is not registered means that it... Read More