Don't advertise without signing a contract with an influencer!
SOCIAL MEDIA CONTENT CREATION AND PROMOTION SERVICES AGREEMENT
Article 1 – Parties
This agreement is between, on one side,
[Company/Brand Name]
Tax Number: [Tax Number]
Address: [Company address]
Email: [Company email]
Authorized Person: [Authorized person's name and surname]
(hereinafter referred to as "BRAND")
and on the other hand,
[Influencer/Content Creator Name and Surname]
Turkish Republic Identity Number: [TCKN]
Address: [Home Address]
Email: [Contact Email]
Social Media Usernames: [Instagram, TikTok, YouTube, etc.]
(Hereinafter referred to as "INFLUENCER")
This agreement has been concluded between them under the following terms and conditions.
Article 2 – Subject of the Agreement
This agreement governs the INFLUENCER's activities related to promoting BRAND's products/services on social media accounts, creating and sharing content, and participating in campaigns.
Article 3 – Scope of Service
3.1. The INFLUENCER agrees to create and share the following content:
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A total of 3 Instagram posts,
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2 Instagram stories,
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1 TikTok video sharing
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(or periodic content such as “1 Reels video every week”)
3.2. Content may not be published without the BRAND's approval. Content must be submitted at least 48 hours before .
3.3. The following labels and warnings are mandatory on shipments:
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#advertisement #collaboration tags
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@brandname tagging,
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The product's brand is clearly visible in the image/video.
Article 4 – Time Limit
4.1. The contract will be valid between [e.g., August 1, 2025 – October 1, 2025] . 4.2. If the content is not shared within the specified period, the BRAND may terminate the contract.
Article 5 – Fees and Payments
5.1. The BRAND will pay the INFLUENCER [e.g., 30,000 TL + VAT] for these services .
5.2. Payment plan:
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50% discount upon contract signing: 15,000 TL + VAT
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The remaining 50% after all content has been shared: 15,000 TL + VAT
5.3. Payments will be made via bank transfer. IBAN: [INFLUENCER IBAN number]
Article 6 – Intellectual Property and Copyright
6.1. All usage rights (distribution, reproduction, advertising use, copying) of the content created by the INFLUENCER belong to the BRAND and are transferred indefinitely and without limitation.
6.2. INFLUENCER may not use any elements (music, photographs, etc.) whose copyright belongs to third parties in the content.
Article 7 – KVKK and Personal Data
7.1. The parties agree to comply with the provisions of the Law No. 6698 on the Protection of Personal Data (KVKK).
7.2. INFLUENCER may not share MARKA's data or information relating to its customers with third parties.
Article 8 – Confidentiality
The INFLUENCER may not disclose the BRAND's trade secrets, campaign plans, product development processes, and content strategies. This obligation continues for two years, even after the contract period ends
Article 9 – Penalty Clause and Termination
9.1. If the INFLUENCER fails to publish content on time, makes unauthorized posts, or produces content that violates ethical guidelines, the BRAND may terminate the contract and demand a penalty of 5,000 TL
9.2. If the BRAND terminates the contract unfairly, it shall pay the full amount of the remaining balance.
Article 10 – Competent Court
The parties agree that the Istanbul Central (Çağlayan) Courts and Enforcement Offices shall have jurisdiction over any disputes arising from this agreement
Article 11 – Entry into force
This agreement consists of 11 articles and 3 pages , and was signed by the parties in two copies on …/…/2025
SIGNATURE SECTION
<div style=”display: flex; justify-content: space-between;”><div>**ON BEHALF OF THE BRAND** Name and Surname: …………………… Title: …………………………… Signature: ____________________</div><div> **INFLUENCER / CONTENT CREATOR** Name and Surname: …………………… Turkish Republic Identity Number: …………………… Signature: ____________________</div></div>
YAĞMUR YORULMAZ, LAW FACULTY STUDENT
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